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Flora is attempting to buck the consumer trend for buying butter over margarine, by reminding shoppers the brand is healthy through a new 10-second TV spot created by Bartle Bogle Hegarty.

The ad shows how Flora is made from a blend of heart healthy seed oils and is naturally better than butter.

The ad was using stop frame animation and shows a man, made of seeds, flexing his muscles to demonstrate the health benefits of Flora's seed-based spread.


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Released: 10 November 2007

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Bartle Bogle Hegarty
Creative director:
Marc Hatfield
Creative team:
Dean Woodhouse
Hugo Bierschenk
Agency planner:
Amanda Feve
Agency producer:
Tracy Skelton
Production company:
Absolute Production

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