VW Passat\BMP DDB 'Getaway'
I'm half expecting to see the brilliant Los Angeles gun battle erupt, but then remember that this is not Michael Mann's 'Heat'. Instead, it is a lovingly crafted new Volkswagen commercial called "getaway". Rather than roaring off as the bank robbers emerge with their loot, the driver moves off slowly and with the utmost care. It's perfect driving for ensuring that your new pristine VW Passat remains just so, but less useful when evading the LAPD. Written and art directed by the BMP DDB joint creative directors, Jeremy Craigen and Ewan Paterson. Direction was by Dominic Murphy through Partizan. Print was by Paterson, Rob Jack and Mark Reddy.