Frijj viral 'yell you're in hell'

2.9 11 Votes

Grey London has released a spooky new viral campaign for milk drink Frijj, spoofing 50s US horror films.

View 'run granny run', another in the Frijj viral series

The agency has also created a dedicated website.

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Released: 09 July 2008

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Credits

Project
Four Ridges Must Be Destroyed
Client
Richard Tolley, Dairy Crest group marketing director; Mike Smith, group brand manager; Oliver Dickson, brand manager
Brief
Promote Frijj milk drink
Creative agency
Grey London
Copywriter
Alex Mavor
Art director
Ed Kaye
Creative planner
Ollie Gilmore
Media agency
John Aylings and Associates and Equimedia
Media planners
Deidre McNair, Jonathan Newton, Stephanie Mulcahy, James Miles
Production company
One Small Step
Director
Tomorrow's brightest minds
Editor
Russ Lichter
Post-production
Mind Over Eye
Audio post-production
N/S
Exposure
Viral

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