Volkswagen 'Timeless classic' by DMG

1.0 5 Votes

DMG (Dynamic Marketing Group), China's largest independent advertising group, has created an integrated campaign for Volkswagen's New Beetle, which reinforces the automotive icon's classic status.

Running nationwide, this campaign promotes the New Beetle as the ultimate fashion statement.

Targeting a 30-plus age group who are individualistic, fashion savvy and hip, the integrated online, print and experiential campaign emphasise the car's elegant, timeless design through print, online, experiential and a unique collectors' book.

Share On:

Keywords:

DMG, China, VW

Released: 20 August 2008

Volkswagen 'Timeless classic' by DMG

Credits

Client:
Volkswagen
Creative agency:
DMG (Dynamic Marketing Group), China
Chief creative officer:
Dan Mintz
Creative Director:
Xu Weibing
Creative:
Martin Barnes
Art Director:
Ni Yuanyuan , Alan Guo
Copywriter:

Leo Dong

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

VW Beetle 'reincarnation' by Adam & Eve/DDB

VW Beetle 'reincarnation' by Adam & Eve/DDB

Adam & Eve/DDB is running a through-the-line campaign to announce the UK launch of the new Volkswagen Beetle.