Nike is celebrating female athletes with a campaign entitled "Here I am", following the personal journeys of sporting women through a book, exhibition, plus print and film ads.
View all five of the new ads above.
Nike unveils campaign to celebrate female athletes
Released: 09 September 2008
Project
Here I am
Clients
Enrico Balleri, brand communication manager; Paolo Tubito, associate marketing director; Adam Collins, brand communications manager; Marcella Fauci, advertising and content manager, Caroline Bleeker, digital brand manager, Nike EMEA
Brief
Inspire young women by showing that girls who have sport in their lives also have greater self-confidence
Creative agency
Wieden & Kennedy Amsterdam
Writer
Betsy Decker
Art director
Anders Stake
Planner
Jenny Howard
Production company
Paranoid, Stink Digital
Directors
Adam Marko-Nord, Nieto, Edouard Salier, Sophie Gateau
Exposure
Pan-European
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