Fashion Targets Breast Cancer 'awareness in the office' by John St

3.8 8 Votes

John St, Toronto has created this humorous Canadian ad for Fashion Targets Breast Cancer in the style of a 1950s infomercial.

The spot opens with a warning about taking care when you ask for one of the FTBC t-shirts. An office worker is then shown pointing at the breasts of a receptionist wearing one of the shirts and asking "Are those for sale?".

He proceeds to make a number of other inappropriate comments before finding the correct way to ask for a t-shirts.

The spot ends with the strapline "Bring breast awareness back to the office".

Share On:

Released: 18 September 2008

Credits

Client
Fashion Targets Breast Cancer
Agency
John St., Toronto
Creative directors
Stephen Jurisic
Angus Tucker
Art director
Kyle Lamb
Production company
Partners Film, Toronto
Director
Aleysa Young

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Breakthrough Breast Cancer 'fashion targets breast cancer' by CMW

Breakthrough Breast Cancer 'fashion targets breast cancer' by CMW

Kylie Minogue, Sienna Miller and Claudia Schiffer are fronting a campaign for charity Breakthrough Breast Cancer through a series of images shot by photographer Mario Testino.