Ray-Ban 'Change Your View' - McCann Erickson Italia

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Shot in Buenos Aires, this campaign, by McCann Erickson Italia, shows the usual suspects looking stylish in their Ray-Ban sunglasses and normal glasses, including the ubiquitous Aviators. Introduces the new slogan "Change Your View", and backs Ray-Ban's spring/summer collection

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Released: 09 May 2005

Credits

Production House
Mercurio Cinematografica
Production Manager
Luca Fanfani
Director
Paolo Monico
Director of Photography
Kino Konzalez
Agency
McCann-Erickson Italia
Creative Directors
Federica Ariano and Giorgio Natale
Copywriter
Angelo Pannofino
Art Director
Gaetano del Pizzo
Music composed by
Mauro Pagani
Client
Luxottica Group
Marketing Director
Fabio D'Angelantonio
Group Marketing Manager
Sabina Antoniazzi
Brand Managers
Cristina Aiello, Vanessa Lopes
Planning
Mindshare

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