This spot is filmed from the POV of a guy who's just starting to add running to his routine. It demonstrates how running with Nike+ is a tool to keep track of the calories he's burning, that the system itself is addictive, and will change your view on running forever.
Released: 01 June 2007
Client
Nike
Agency
Wieden & Kennedy Amsterdam
Art director
Blake Kidder
Copywriter
Patrick Almaguer
Account team
Patricia Cerda
Tad Greenough
Colin Leary
Producer
Orlando Wood
Executive creative directors
Al Mosely and John Norman
Executive producer
Elissa Singstock
Head of broadcast production
Tom Dunlap
Production company
Between The Eyes
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