Johnnie Walker 'project runway' by BBH Shanghai
Johnnie Walker's new TV campaign encourages viewers to think big and celebrate success using the "Keep Walking" slogan as a progressive thread running through the TV campaign. The ad features a fashion show in Japan where the celebrated fashion designers are all drinking Johnnie Walker whisky before their big night. Enter the models that, as they walk down the runway, grow into "godzilla-like" giants and strut their stuff around the world's biggest cities, stamping over buildings and causing havoc for those on the ground. The designers celebrate the end to their successful show with a glass of Johnnie Walker whisky and the commercial ends with the "Keep Walking" slogan.