Persil 'roboboy' ad by Bartle Bogle Hegarty

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Bartle Bogle Hegarty has launched its first TV ad to kick off the global campaign for Persil's "Dirt is Good" strategy, featuring a robot that transforms into a boy.

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Released: 15 July 2008


Project Every child has the right
Bring to life the Omo “dirt is good” strategy
Writer Alex Grieve
Art director Adrian Rossi
Planners Nick Kendall, Raquel Chicourel
Media agency MindShare
Media planner Sarah Walker
Production company Bikini
Director Philippe Andre
Editor Rich Orrick, Work
Post-production The Mill
Audio post-production Wave Studios
Exposure TV

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