The Getty Center 'heads' by M&C Saatchi LA

2.6 16 Votes

M&C Saatchi has created a 30-second US only TV spot to let people know that The Getty in LA is a great place to gre inspired.

The ad features regular Los Angelenos going about their business in typical situations, with their heads replaced with art from The Getty.

The ad was inspired by American films from the 70s, in which street scenes were shot with long lenses in real locations.

The scenes usually featured Hollywood stars walking down a bustling city street with real people, who were unaware of their presence.

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Released: 24 September 2008

Credits

Client:
The Getty Center, LA
Agency:
M&C Saatchi, LA
Art director:
Ron Tapia
Writer:
Dennis DiSalvo
Director:
Peter Martin
Production company:
Sleeper Films, LA

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