UPS 'ambition' by McCann Erickson London
The parcel delivery service UPS is launching its second global advertising campaign featuring French actor Jean Reno. The ad, 'ambition', breaks on February 6 in the UK, Europe, Asia and Mexico and promotes the idea that UPS can help businesses achieve their ambitions. In the 60-second spot, by McCann Erickson London, Reno is sitting at the top of a tree, sharing his wisdom with two 10-year-old boys. One is his younger self, and he is trying to climb up to the higher boughs where old Reno is sitting. He explains how you need ambition and vision to succeed in life.