Guinness 'fridge' by Abbott Mead Vickers BBDO

4.0 29 Votes

Guinness has spent a great deal of time emphasising the importance of pouring a pint properly. So how to persuade Guinness drinkers that a can of the black stuff from the fridge is going to taste as good? This whimsical spot from Abbott Mead Vickers BBDO tackles the problem by suggesting that can of Guinness is just like having a tiny man sitting in the fridge, waiting for the perfect moment to pour out a pint.

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Released: 02 March 2006


Russell Jones, marketing director for Guinness GB, Diageo
To prove to sceptical Guinness drinkers that they can get the real thing at home
Abbott Mead Vickers BBDO
Adam Rimmer
Art director
Pete Davies
Production company
HSI London
JJ Keith
Bill Smedley at The Quarry
Post-production company
Media agency
Media planner
Ian Edwards
National television

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