Guinness 'fridge' by Abbott Mead Vickers BBDO

4.0 29 Votes

Guinness has spent a great deal of time emphasising the importance of pouring a pint properly. So how to persuade Guinness drinkers that a can of the black stuff from the fridge is going to taste as good? This whimsical spot from Abbott Mead Vickers BBDO tackles the problem by suggesting that can of Guinness is just like having a tiny man sitting in the fridge, waiting for the perfect moment to pour out a pint.

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Released: 02 March 2006

Credits

Project
Fridge
Client
Russell Jones, marketing director for Guinness GB, Diageo
Brief
To prove to sceptical Guinness drinkers that they can get the real thing at home
Agency
Abbott Mead Vickers BBDO
Copywriter
Adam Rimmer
Art director
Pete Davies
Production company
HSI London
Director
JJ Keith
Editor
Bill Smedley at The Quarry
Post-production company
MPC
Media agency
Carat
Media planner
Ian Edwards
Exposure
National television

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