Audi RS6 'ace of spades' by Bartle Bogle Hegarty

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Audi launches its RS6 Avant with this £4m TV and cinema campaign which focuses on the design of the car.

In the ad, the RS6 is represented by a performance by world class gymnasts who aim to illustrate how every part of the car has been honed to the top level.

The troupe of gymnasts dramatise the performance of the RS6's internal workings including spinning in silver hoops to represent the wheels turning.

The spot ends with a shot of the car and the strapline "performance from every part".

The ad was shot in Budapest and was directed by LA-based music video and commercials director Paul Hunter.

 

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Released: 10 April 2008

Credits

Client
Audi
Agency
Bartle Bogle Hegarty
Creative directors
Nick Kidney
Kevin Stark
Creative team
Victoria Daltrey
Will Bingham

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