Honda 'one drop' by Wieden & Kennedy Tokyo

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Honda has produced a film for its latest digital campaign "Drive every drop", created by Wieden & Kennedy Tokyo.

The activity supports Honda's new i-VTEC super efficient engine and the launch of a dedicated website at

The website invites visitors to sponsor a road trip across Asia in a Honda powered by the new engine, with visitors encouraged to add a drop of petrol towards the journey.

The idea is to force car drivers to consider the environmental value of making petrol use much more efficient, as part of move towards evaluating journeys in terms of drops used, instead of gallons, barrels and tanks.

The detailed animation in the film was shot in just 10 days.

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Released: 23 April 2008


Wieden & Kennedy Tokyo
Chris Dooley
Kevin Walker
Executive producer
Jared Libitsky
Craig Houchin
Chris Dooley
Technical director
Kevin Walker
Music production
Hear No Evil
Sam Read

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