Best Ads Never Seen: 3 An anti-smoking ad featuring two rival football fans waiting at the same bus stop. While one of the fans eyes the other in an aggressive manner, the second fan smiles to himself and steps towards the first man. He offers him a packet of cigarettes and the words "Encourage someone you hate to start smoking" appear on screen. The ad was submitted by Maverick Media, written by Simon Gradwell and art directed by Mike Larson. It was directed by Nigel Barton.