Magic 105.4 'good mood film' by St Luke's

1.4 9 Votes

Magic 105.4's latest ad campaign by St Luke's invites users to submit their own pictures to feature in the spots.

Listeners have been invited to upload content for the ad onto a microsite after an appeal from Magic DJs for pictures that will lift the mood of its listeners.

The specially selected images are part of a "Magic Good Mood Campaign" that feature in a musical montage.

The images are part of a musical montage called the "The Ad", which breaks this week and runs until the end of the month, features the endline: "Lift your mood, change your tune."

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Keywords:

St.Luke's, Magic 105.4

Released: 09 April 2008

Credits

Client:
Magic 105.4
Agency:
St Luke's
Copywriter:
Al Young
Art director:
Julian Vizard
Planner:
Dan Hulse
Media agency:
Starcom

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