Lexus 'cheetah' by CHI & Partners

2.1 20 Votes

CHI & Partners has created this ad to promote the Lexus GS 300 in Russia.

The spot shows a race between the GS 300 and a projected cheetah through a city in the middle of the night.

It aims to showcase the power of the car while simultaneously showing its comfort and control.

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Released: 06 October 2008

Credits

Client:
Lexus Russia
Agency:
CHI & Partners
Creative director:
Charles Inge
Copywriter:
Ed Edwards
Art director:
Dave Masterman
Production company:
Outsider
Director:
Scott Lyon
Post production:
The Mill
Audio post production:
Limehouse Recordings
Wave

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