Tourism Australia 'come walkabout' by Baz Lurhmann

2.2 41 Votes

Tourism Australia has unveiled a £19.5m international marketing campaign featuring a 90-second commercial created by film director Baz Luhrmann, inspired by his forthcoming blockbuster 'Australia'.

The 90-second stand-alone film takes its cue from Luhrmann's epic, which stars Nicole Kidman and Hugh Jackman, and is to be released worldwide this December. The film tells the story about a woman who loses her sense of self, but finds adventure and romance when she comes to Australia.

The ad was conceived by Luhrmann, who directed 'Romeo + Juliet' and 'Moulin Rouge!'. It was directed by four-times Australian director of the year Bruce Hunt, with production handled by Luhrmann's company Bazmark in association with production company Revolver. The music for the ad was composed by Elliott Wheeler, from Nylon Studios.

Tourism Australia will also launch a campaign around the time of Australia's release to leverage its tie-up with the movie.

 

 

Share On:

Released: 08 October 2008

Credits

Client:
Tourism Australia
Director:
Baz Lurhmann
Production:
Bazmark:
Production:
Revolver
Media agency:
Carat
Music:
Nylon Studios

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Australian tourism push encourages UK advocates

Australian tourism push encourages UK advocates

Tourism Australia is to roll out a UK-focused campaign that encourages consumers to recommend their favourite Australian holiday destinations.

Tourism Australia launches Facebook 'boomerang' app

Tourism Australia launches Facebook 'boomerang' app

LONDON - Tourism Australia is launching a social media campaign offering consumers the chance to win a working holiday in the South Australian outback.