Guinness 'fridge magnet' by IIBBDO

3.8 54 Votes

As part of the ‘alive inside' strategy, IIBBDO has created a new TV campaign for Guinness targeted at the Irish market.

The 60-second spot, directed by Fredrik Bond, features a number of fridges breaking free from their homes as they are drawn towards a Guinness truck by a magnetic force.

People begin to chase the fridges grabbing a ride on the way, before the fridges collide and stick to the Guinness truck.

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Released: 16 October 2008


Project: Fridge Magnet
Art Director:  Pat Hamill
Copywriter:   Mark Nutley
Production Company: Sonny
Producer: Ran Holst
Director: Fredrik Bond
Director of Photography: Crille Forsberg
Post-production House: MPC, London/LA
Editor: Tim Thorton-Allan @ Marshall Street Editors
Exposure: Ireland TV

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