Great Ormond Street Children's Charity Appeal by WWAV Rapp Collins

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Great Ormond Street Hospital has opened its doors to TV cameras for the filming of a new fundraising DRTV campaign, created WWAV Rapp Collins London. The ad has been shot with hand-held cameras and using natural light. Unscripted voiceovers from parents express their feelings about what is happening, along with images of their children who are patients at the hospital. It also features doctors, nurses and technicians at their work. Athlete donated the use of the song 'Wire' for the ad, which was directed by senior editor Sam Beavis. Beavis also shot the ad, along with John Whitehead, both of WWAV Rapp Collins.

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Released: 08 November 2005

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Credits

Project
Great Ormond Street Children's Charity Appeal
Creative agency
WWAV Rapp Collins London
Art director
Mike Court
Copywriter
Peter Kenny
Media agency
WWAV Rapp Collins Media
Media planner
Simon White
Director
Sam Beavis
Music
'Wire' by Athlete
Exposure
Satellite television

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