Asics 'lovely football' by StrawberryFrog

0.0 0 Votes

What can be the meaning of a Japanese choir singing about pies and football? It is all in aid of the relaunch of Asics Injector DX football boot. The choir in question is the Onitsuka Tiger National Choir, and the song is 'Lovely Football', written by independent creative agency StrawberryFrog ahead of the World Cup this year. The choir features in a digital campaign that also includes what StrawberryFrog claims is the world's first online Karaoke competition. They are conducted by Asics founder Mr Onitsuka. The campaign also features print ads in lifestyle magazines.

Share On:

Released: 02 February 2006

Related Creative:

Credits

Project
Relaunch of Injector DX
Client
Carsten Unbehaun, senior marketing manager at Asics Europe
Creative agency
StrawberryFrog
Creative director
Mark Chalmers
Account director
Neil Stevens
Art director
Erik Holmdahl
Copywriters
Mark Chalmers, David Smith, Ute Geisler, Roos Smit
Designers
Paul Hutcheson, Kalle Thyselius, Pepijn at SaltedHerring
Producer
Takaya Tomoko at Hypu Tokyo
Sound production
Diederick van Middelkoop at MassiveMusic
Sound production Japan
Syn Entertainment
Director
Gavin Elder at HeyLuke
Editor
Gavin Elder at HeyLuke
Post-production
Gavin Elder at HeyLuke

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Asics

Asics "better your best" by 180 Amsterdam

Asics 'made of sport' 180 Amsterdam

Asics 'made of sport' 180 Amsterdam

180 Amsterdam has created an international campaign for the sports brand Asics that will run across TV, print and digital channels.