Bud Light 'hidden Bud Lights' by DDB Chicago

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The next ad is also by DDB Chicago, for Bud Light. An employee tells his boss that he spent the weekend hiding bottles of Bud Light around the office. The ensuing carnage as his colleagues hunt out the hidden bottles reveals that either Bud Light has an irresistably good taste or that the rest of the employees are raging, unashamed alcoholics. The ad was voted the fourth favourite during the Super Bowl.

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Released: 05 February 2006

Credits

Project
Hidden Bud Lights
Client
Anheuser-Busch Bud Light
Agency
DDB Chicago
Chief creative officer
Bob Scarpelli
Group creative director
Mark Gross
Creative director
Dan Fietsam
Art director
John Baker
Copywriter
Rob Calabro
Producers
Brian Smego and Will St Clair
Production company
MJZ
Director
Phil Joanou
Producer
Paul Manix
Director of photography
Jeff Cutter
Editing house
Whitehouse Post/LA
Editor
Kevin Zimmerman
Visual effects/online editorial
Filmworkers Club
Sound design
Elias Arts
Audio mixing
Chicago Recording

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