Honda Civic 'finished' by Foote Cone & Belding

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Honda is famous for its UK advertising, but this Australian spot proves that it is willing to take brave steps in other markets too. The campaign, by Foote Cone & Belding, promotes the new Honda Civic and its sense of having a great finish with an ad that shows it driving through a world were everything else is unfinished. The car is shown travelling past unfinished buildings, zebra crossings, street signs and a baby in a frame-work stroller. The unfinished world is completed as the Civic passes an unfinished sports field with a frame-work billboard in the background. The spot ends on the line "The new generation Civic. Nothing else feels as finished."

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Released: 01 March 2006

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Credits

Project
Finished
Client
John Pranger, Honda Australia
Brief
Launch of the Honda Civic
Creative agency
Foote Cone & Belding
Creative director
Scott Lambert
Copywriter
Romani Mieszkowski
Art director
Deryll Naidoo
Planner
Simon Rich
Director
Jess Bluck
Production company
Revolver Films
Producer
Michael Ritchie
Cinematographer
Robert Humphreys
Editing company
Mike Reed's Post Production
Editor
Seth Lockwood
Music company
Level Two
Music composer
Clap Your Hands Say Yeah
Sound design
Good Audio Sense
Sound design
Stevo Williams
Media agency
Optimedia
Exposure
National TV, cinema

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