Domestos 5x 'Vom' by Lowe London

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John Malkovich lends his voice to the evil germ in the new Lowe London Domestos TV ad called "Vom". The spot follows Vom happily singing about his sinister plan to make people ill and ends with the voiceover of Patrick Stewart announcing the new product and the terrified germ fleeing for his life. The pan-European TV, press and poster campaign is Lowe's first for Domestos 5x, Unilever's new long-lasting bleach product, since launching the "Millions of germs will die" campaign last year. The TV campaign is supported by a poster drive, which dramatises a germ being intimidated by a huge bottle of Domestos 5X.

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Released: 04 April 2006


Project name
Domestos 5X Launch
Nicky Boud, global brand Director, Unilever Household Care
Launch Domestos 5X, a revolutionary new product that lasts 5 times longer than normal bleach.
Creative Agency
Lowe London
George Prest
Art Director
Johnny Leathers
Anna Price
Planner (media agency)
Niki Gageby
James Day
Guillaume Koenig at Loupe Imaging
Marc Donaldson
National 6s (FMCG pack) 5,650 panels
Production Company
Passion Pictures
Animation Director
Russell Brooke
Sarah Hallatt
Media Agency
Audio Post Production Company
750 mph (Gary Walker)

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