Washington lottery 'vault' by Publicis Seattle

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This "vault" spot created by Publicis Seattle for the Washington State Lottery seeks to educate through simple demonstration that alternate means of winning large sums of money are often fraught with peril. Working on the reliable truism that everyone enjoys a laugh at someone else's misfortune, the spot is currently getting the attention of that segment of Washingtonians who would like to have a million dollars. It features a hapless duo wagering on ridiculous feats of strength and shows one man attempting to leap over a car and failing abysmally by crashing through the windscreen.

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Released: 02 May 2006

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Credits

Titles
Vault, Evel, Discus
Client
Washington Lottery
Agency
Publicis, Seattle
Executive creative director
Bob Moore
Copywriter
Parag Tembulkar
Art director
Rob Rich
Agency producer
Jay Howard
Director
The Perlorian Brothers
Production company
Biscuit Filmworks, Los Angeles/Reginald Pike, Toronto
Director of photography
Jo Molitoris
Executive producers
Shawn Tessaro, Eric Stern

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