Peperami 'gran' by Lowe London

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Peperami is entering into the World Cup spirit with an on-pack promotion to win a Peperami-shaped shouting toy, called a Fanimal. The promotion is being publicised in a campaign, developed by Lowe London and directed by Tony Barry. It comprises two executions in which the toy has been mistaken for food. In the first, "gran" a grandmother's stomach starts making noises and the football chant "you don't know what you're doing" is heard. In the second spot, a man pats his dog's stomach and the peperami voice starts shouting "Red card" and Peperami's barmy army chant. The ads end with the line "win it whack it just don't eat it", spoken by famous football voice Clive Tyldesley.

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Released: 24 May 2006

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Credits

Project name
Peperami shouting football mascot
Client
Iain Brooksbank, brand development manager for Peperami at Unilever
Brief
Make the "Fanimal" part of your World Cup mania
Creative agency
Lowe London
Writer
Diccon Driver
Art director
Alan Wilson
Planner
Anna Price
Director
Tony Barry
Agency producer
David Riley
Producer
Jacob Madsen
Production company
Hungry Man
Media agency
Mindshare
Planner (media agency)
James Hart
Exposure
National UK TV, posters and beer mats

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