Powerade 'Lewsey vs Crouch' by Nitro

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In the run-up to the 2006 Fifa World Cup, Nitro has created a viral ad for energy drink Powerade that pitches rugby star Josh Lewsey against football star Peter Crouch in a battle of sporting prowess.  Backed by the song 'Anything You Can Do I Can Do Better', the execution shows both sports stars laying on their backs on a grass pitch with the camera filming them from above. This gives the impression that they are standing up and can perform amazing feats of strength and agility. As Crouch lifts a bar full of weights, Lewsey is shown holding a car above his head. The competition increases until the rugby player is crowned the winner and given a cup in a ticker-tape parade.

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Keywords:

Nitro, Powerade, Television

Released: 30 May 2006

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Credits

Project name
Powerade World Cup campaign
Client
Simon Pick, brand manager of Powerade
Creative agency
Nitro
Copywriter
Olly Farrington
Art director
Neil Richardson/Warren Frost
Planner
Chris Blazye (creative agency)
Director
Paul Shearer
Editor
Matt Hollis and Cattleprods
Exposure
Internet/email/Powerade website/PR
Account handler
Matt Jennings/Kuba Wieczorek

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