Powerade 'Lewsey vs Crouch' by Nitro
In the run-up to the 2006 Fifa World Cup, Nitro has created a viral ad for energy drink Powerade that pitches rugby star Josh Lewsey against football star Peter Crouch in a battle of sporting prowess. Backed by the song 'Anything You Can Do I Can Do Better', the execution shows both sports stars laying on their backs on a grass pitch with the camera filming them from above. This gives the impression that they are standing up and can perform amazing feats of strength and agility. As Crouch lifts a bar full of weights, Lewsey is shown holding a car above his head. The competition increases until the rugby player is crowned the winner and given a cup in a ticker-tape parade.