Fairy 'softening your world' by Leo Burnett

0.0 0 Votes

Leo Burnett's latest ad for Fairy Non-Bio features the brand's baby icon, Bizzie, in a mixture of live action and animation. The concept of the campaign is to show how Fairy can transform hard, spiky unappealing objects into soft, fluffy stuff. The spot begins with a toddler and his mother entering a fantasy world. They are joined by Bizzie who leads them on a magical journey, while saving them from potential danger by softening the ground, turning hedgehogs' spikes into fluffy fur and snails' hard shells into soft balls of wool. The ad is backed by press, poster, online and experiential marketing at events and baby shows.

Share On:

Released: 28 June 2006

Related Creative:


Project name
Fairy Non-Bio "softening your world"
Danielle Bibas, Fairy marketing director
Fairy softens your world
Creative agency
Leo Burnett
Dave Beverley
Art director
Dave Beverley
Planner (creative agency)
Becky Barry
Media agency
Planner (media agency)
Edward Higgin
Production company
Brand New School
Brand New School
Brand New School and Framestore
Audio post-production
Scramble Sound
National television

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Fairy 'rowers' by Grey London

Fairy 'rowers' by Grey London

Fairy has launched an ad in support of the Make-A-Wish Foundation.

Fairy 'Timmy Time' by Leo Burnett

Fairy 'Timmy Time' by Leo Burnett

Procter & Gamble's Fairy Non Bio and Fairy Fabric Softener is to run a campaign to back an April promotion offering consumers the chance to collect pre-school 'Timmy Time' books.