Nokia 'Justin' by Lowe Singapore

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Lowe Singapore has created a campaign for the Nokia N73 camera phone, which highlights the capture on camera of the deeper meaning of life. "Justin" starts with a boy practising the fighting disciplines of Kung Fu. It carries on to tell us that the martial art is not all about fighting but has a "more spiritual meaning" and takes over the mind body and soul. The spot ends with a photographer and video artist taking pictures of black belts in the martial art with his Nokia N73. "Oroma" follows a fashion designer's love for her job and the meaning behind what she does.

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Released: 22 August 2006

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Oroma, Justin
Lowe Singapore
Art director
Scott McLelland
Michael Linke
Agency producer
Dominic Fernandez
Graydon Sheppard
Executive producer
Aerin Barnes
Production company
Director of photography
Tico Poulakakis
Matthew Kett, Panic & Bob, Toronto
Naveen Srivastava, Panic & Bob, Toronto
Music/Sound Design
The Eggplant, Toronto

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