Nokia 'Justin' by Lowe Singapore

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Lowe Singapore has created a campaign for the Nokia N73 camera phone, which highlights the capture on camera of the deeper meaning of life. "Justin" starts with a boy practising the fighting disciplines of Kung Fu. It carries on to tell us that the martial art is not all about fighting but has a "more spiritual meaning" and takes over the mind body and soul. The spot ends with a photographer and video artist taking pictures of black belts in the martial art with his Nokia N73. "Oroma" follows a fashion designer's love for her job and the meaning behind what she does.

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Released: 22 August 2006

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Credits

Titles
Oroma, Justin
Client
Nokia
Agency
Lowe Singapore
Art director
Scott McLelland
Copywriter
Michael Linke
Agency producer
Dominic Fernandez
Director
Graydon Sheppard
Executive producer
Aerin Barnes
Production company
UNTITLED, Toronto
Director of photography
Tico Poulakakis
Editorial
Matthew Kett, Panic & Bob, Toronto
Online
Naveen Srivastava, Panic & Bob, Toronto
Music/Sound Design
The Eggplant, Toronto

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