Yoplait 'boxing ring' by McCann Erickson

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McCann Erickson London has created Yoplait Wildlife's first TV campaign. Using 3-D animation the "Wildlife World" is brought to life with a variety of animal characters. The 30-second ad which breaks on August 21 focuses on Lenny the Lion who is due to compete in a boxing match with Killer Chinchilla. Once in the ring, Lenny wins by nonchalantly sweeping the chinchilla away. His victory lays testament to his pre-fight snack - Wildlife Fromage Frais.

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Released: 23 August 2006

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Credits

Client
Yoplait – Wildlife
Project
Boxing Ring
Client name
Gerry Roads, marketing director
Brief
Create a TV campaign to lead new communication for the Wildlife brand which can continue to drive the strong growth of the brand.
Creative agency
McCann Erickson
Writer
Mark Rowbotham
Art director
Nicola Roberts
Planner
Michael Chapman
Media Agency
JAA
Media planner
Richard Temple
Production company
Partizan Lab
Post production
Partizan Lab

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