Sainsbury's 'sleepy hamlet' by Abbott Mead Vickers BBDO

0.0 0 Votes

Celebrity chef Jamie Oliver is tasked with rousing sleepy villagers in a small hamlet by awakening their taste buds in his 100th TV ad for Sainsbury's by Abbott Mead Vickers BBDO. The ad is the latest in the Sainsbury's "Try something new today" campaign and launches the new Taste the Difference range. In "sleepy harvest", Oliver is walking through a hamlet where everybody has fallen asleep mid action. His task is to stir the villagers by awakening their tastebuds. The 30-second spot is backed by two 20-second executions and four press ads, all featuring specific products from the range.

Share On:

Released: 13 September 2006


Project name
Taste the Difference "sleepy harvest"
Helen Buck, national advertising director at Sainsbury's
Creative agency
Abbott Mead Vickers BBDO
Diane Leaver
Art director
Simon Rice
Agency producer
Maggie Mullen
Account handling
Charlie Thompson, Mark Mulhern
Planner (creative agency)
Craig Mawdsley
Media agency
Media planner
Stephanie Percival
Production company
Patricia Murphy films
Richard Ireland
Patricia Murphy
Paul Ferdanzi
Audio post-production
National television; national press

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus