Sainsbury's 'sleepy hamlet' by Abbott Mead Vickers BBDO

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Celebrity chef Jamie Oliver is tasked with rousing sleepy villagers in a small hamlet by awakening their taste buds in his 100th TV ad for Sainsbury's by Abbott Mead Vickers BBDO. The ad is the latest in the Sainsbury's "Try something new today" campaign and launches the new Taste the Difference range. In "sleepy harvest", Oliver is walking through a hamlet where everybody has fallen asleep mid action. His task is to stir the villagers by awakening their tastebuds. The 30-second spot is backed by two 20-second executions and four press ads, all featuring specific products from the range.

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Released: 13 September 2006

Credits

Project name
Taste the Difference "sleepy harvest"
Client
Helen Buck, national advertising director at Sainsbury's
Creative agency
Abbott Mead Vickers BBDO
Copywriter
Diane Leaver
Art director
Simon Rice
Agency producer
Maggie Mullen
Account handling
Charlie Thompson, Mark Mulhern
Planner (creative agency)
Craig Mawdsley
Media agency
PHD
Media planner
Stephanie Percival
Production company
Patricia Murphy films
Producer
Richard Ireland
Director
Patricia Murphy
Editor
Paul Ferdanzi
Post-production
Boomerang
Audio post-production
Wave
Exposure
National television; national press

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