Kingsmill 'crusts away' by M&C Saatchi

0.0 0 Votes

Kingsmill is backing the launch of its latest bread Crusts Away! with a £3m ad campaign through M&C Saatchi. The bread is aimed at kids and, as the name suggests, already has the crusts taken off. The 30-second "crusts away" spot comprises a series of vignettes showing inventive ways in which kids dispose of the hated crusts. The execution begins with a crust tied to a model train set track as the train comes hurtling towards it. The next shot shows a girl on a pogo stick jumping up and down on some crusts. Other demolition techniques include firing them up into the sky on a bottle rocket, dragging them behind a radio-controlled car and hitting them with a golf club.

Share On:

Released: 20 September 2006

Related Creative:

Credits

Project name
No Crusts
Client
Brian Robinson, chief executive Allied Bakeries
Brief
Promote Kingsmill Crusts Away! as the solution for kids that hate crusts.
Creative agency
M&C Saatchi 
Copywriter
Orlando Warner
Art director
Simon Briscoe
Planner
Howard Miller
Media agency
ZenithOptimedia
Media planner
Jenny Davidson
Production company
Another Film Company
Director
Jeff Stark
Editor
Bruce Townend @ The Quarry
Post-production
MPC
Audio post-production
Soho Studio
Exposure
National TV

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus