Xfm 'baby roadies' by Mother

0.0 0 Votes

Mother has produced a humorous cinema ad for Xfm, to highlight that it only plays the best new music. Taking literally the idea that kids identify the best music, the spot follows the antics of child roadies. Directed by Tony Barry, the ad is shot in the style of a rockumentary. It features performances from live bands such as Hard-fi and the Lost Profits who give backstage interviews in which they praise the professionalism of the crew. Behind the scenes footage, shot at the Carling Academies in Brixton and Islington, tells a different story, however. While out of sight of adults, they play "knock and run" on dressing room doors, cause havoc in the studio and drop guitars down stairs.

Share On:


Mother, Xfm, Television

Released: 10 October 2006

Related Creative:


Baby Roadies
Richard Mintz, marketing director at Xfm and Capital Gold, GCap Media
To position Xfm as the radio station that brings "new music" to the masses
Creative agency
Media agency
PHD Rocket 
Production company
Tony Barry
Sam Gunn
Production company
The Whitehouse
Post production
The Mill 
Audio post production
Antony @ The Factory
Cinemas in London, Manchester and Scotland.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus