Clarks 'taxi' by St Luke's

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To promote its autumn and winter women's range, Clarks is running an ad campaign to endorse how its shoes are designed for living. The campaign, created by St Luke's, comprises two ads, which show people in Clarks shoes living life to the full. In the first, called "taxi", a woman in Clarks boots races two others to a cab. She beats them because her shoes allow her to gallop along the street, while her opponents hobble along in high heels. In the second spot "cafe" two women race for the only remaining seat in a pavement café. The woman in Clarks, who is able to skirt around the edge of a fountain, triumphs without spilling a drop of her coffee as the other woman stumbles over chairs.

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Released: 11 October 2006

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Credits

Project name
Clarks women's autumn winter 06
Client
Penny Brook, marketing manager, Clarks
Brief
Position Clarks as the ultimate "wearable fashion" footwear brand, for people who enjoy living life to the full.
Creative agency
St Luke's
Writer
Tim Collins
Art director
Mike Hughes
Planner
Penny Harris
Media agency
Universal McCann Manchester
Media planner
Richard Aldiss
Media spend
£1.5m
Production company
Blink
Directors
Blue Source
Post-production
MPC
Audio post-production
Zoo
Exposure
Pan-European, iinitially UK, Ukraine, Poland

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