Bisto 'grace' by McCann Erickson

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Children's perspectives on the value of families spending time together are highlighted in Bisto's latest television advertising campaign by McCann Erickson. The campaign, for the brand's new range of cooking sauces, follows on from a drive for Bisto last year to encourage families to spend one night a week eating a proper dinner together around the table and make it an "Aah Night". The "grace" TV spot builds on the same idea but, instead, the value of having these nights is seen from children's perspectives. In the ad, numerous children from around the UK, with different regional accents, tell us what they want out of the evening in the style of saying grace. At the same time, the children help their parents prepare the evening meal.

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Released: 12 October 2006


Creative agency
McCann Erickson
Bisto cooking sauces
Natalie Panna, marketing manager, RHM Culinary Brands
To launch Bisto's new range of cooking sauces within the "Aah Night" idea
Matt Crabtree
Art director
Simon Hepton
Jean Grundy
Media agency
Universal McCann
Media planner
Tony Mattson
Production company
Post production
The Mill
Rob Sanders
Leo King at Cut & Run
National TV

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