Ferrero Rocher 'dazzle' by WCRS
Ferrero Rocher is attempting to increase sales of its luxury chocolates in the run-up to Christmas with a new advertising campaign. The activity, created by WCRS, is centred around a TV commercial, which aims to distance the brand from the cliched image created by its infamous Ambassador ads. The ad is set to Cilla Black's 70s track 'Something Tells Me (Something's Gonna Happen Tonight)'. It features silhouetted figures dancing and flying across a background of sparkling gold chocolates, in a style reminiscent of the James Bond title sequences. The spot shows Christmas party scenes with people dancing, chatting and enjoying the chocolates. It ends with the strapline "Share something special", which also runs across press and outdoor ads.