Ferrero Rocher 'dazzle' by WCRS

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Ferrero Rocher is attempting to increase sales of its luxury chocolates in the run-up to Christmas with a new advertising campaign. The activity, created by WCRS, is centred around a TV commercial, which aims to distance the brand from the cliched image created by its infamous Ambassador ads. The ad is set to Cilla Black's 70s track 'Something Tells Me (Something's Gonna Happen Tonight)'. It features silhouetted figures dancing and flying across a background of sparkling gold chocolates, in a style reminiscent of the James Bond title sequences. The spot shows Christmas party scenes with people dancing, chatting and enjoying the chocolates. It ends with the strapline "Share something special", which also runs across press and outdoor ads.

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Released: 11 August 2006

Credits

Project
Dazzle
Client
Dave Tucker, marketing director at Ferrero UK
Brief
Make Ferrero Rocher more relevant to chocolate loving 35- to 50-year-old women by tapping into a new socialising and gifting trend
Agency
WCRS
Art director
Ross Neill
Writer
Billy Faithful
Planner
Liz Steadman
Media agency
Mediaedge:cia
Media planner
Nick Baughan
Media Spend
£6m
Director
Thomas Hilland
Editor
Dave @ Final Cut
Production company
Partizan
Post-production
Golden Square
Audio post-production
Grand Central
Exposure
National TV, press and posters

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