Remington 'twins' by Grey London

3.5 2 Votes

Remington revives the cliche that better-groomed people are more successful in life in its latest television ad in the "It's what's on the outside that counts" campaign, by Grey London. The latest ad, "twins" is male focused and takes on the form of a mini documentary following a pair or twin boys as they grow up. Despite being identical twins with the same upbringing clean-shaven Elvio is far more successful than moustachioed Pablo, whose facial hair gets in the way of his future. It highlights that by using Remington's electrical grooming products, men can become more successful. The spot ends with the strapline "It's what's on the outside that counts".

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Released: 15 November 2006

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Creative agency
Grey London
Media agency
Media planner
Fiona Shaw
Karen Shepherd, international marketing director for Remington
Campaign title
"It's what's on the outside that counts"       
TV, Cinema, digital (website and viral), posters
Executive creative director
David Alberts
Head of planning
John Lowery
Sam Hibbard & Alex Fraser
Rebecca Pople                      
Production company
Lionel Goldstein             
Editor and editing company
Manu Van Hove,  Het Digitaal Geweld
Sound company
Zoo Studios
Post-production company
The Mill               

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