Lloyds TSB

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The latest campaign for Lloyds TSB is called "For the journey......" and is designed to encompass all of the bank's group businesses by featuring stories and journeys of the customers' everyday lives and needs.
It is a follow up to the 'You First" campaign launched two years ago by the bank and the first execution will be launched on 4 February.
Using 3D animation, by the BAFTA award winning animator/director Marc Craste, the ad follows a futuristic train called "Black Horse" which transports a couple on their journey through life, from meeting on the train, to their marriage, the purchase of a home, the birth of their daughter - who then goes through her life obviously costing the couple money - until they hit retirement.
The execution ends with the strapline: "Lloyds TSB, for the journey."

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Released: 31 January 2007

Credits

Project name
Journeys
Client
Nigel Gilbert - Group Marketing Director
Brief
To launch Lloyds TSB's new advertising campaign and encompass its whole group business.
Creative agency
RKCR/Y&R
Writer
Mark Waldron
Art Director
David Godfree
Planner
David Golding
Media agency
Zenith Optimedia
Media planner
Mark Howley
Production company
Studio aka
Director / animator
Marc Craste
Editor
Nic Gill
Post production
Studio AKA
Audio post
James Saunders at Zoo
Exposure
National TV, outdoor, press, online

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