Boots 'Trust Boots' by Mother

0.0 0 Votes

Three simple television ads by Mother are at the centre of a new campaign to position Boots as the expert in health and beauty retailing. In this ad, "teardrop", an exploding teardrop is shown in reverse, trailing back to the seven-year-old boy who has cried after cutting himself. At the end of the ad, which promotes Boots plasters, he runs off to play once more. The voiceover is by Desmond Morris, with other ads showing a transparent baby and a plant transforming into a beautiful woman.

Share On:

Keywords:

Mother, Boots, Television

Released: 13 July 2005

Credits

Campaign
Trust Boots
Brief
To position Boots as the most expert health and beauty retailer in the UK
Creative agency
Mother
Copywriter/art director
Mother
Director
Lynn Fox
Production company
Blink
Post production company
The Mill
Editor
Suzy Davis at Final Cut
Photographer for press ads
Christopher Griffith
Exposure
National TV

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

MEDIA360: 'What would Jesse do?' asks Boots marketing chief

MEDIA360: 'What would Jesse do?' asks Boots marketing chief

Boots is driven by the campaigning values of its founder Jesse Boot, according to Elizabeth Fagan, marketing director of Boots UK, at today's Media360 event.

Boots 'here come the girls by Mother

A celebration of the power of femininity in this spot from Mother.