Boots 'Trust Boots' by Mother

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Three simple television ads by Mother are at the centre of a new campaign to position Boots as the expert in health and beauty retailing. In this ad, "teardrop", an exploding teardrop is shown in reverse, trailing back to the seven-year-old boy who has cried after cutting himself. At the end of the ad, which promotes Boots plasters, he runs off to play once more. The voiceover is by Desmond Morris, with other ads showing a transparent baby and a plant transforming into a beautiful woman.

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Mother, Boots, Television

Released: 13 July 2005


Trust Boots
To position Boots as the most expert health and beauty retailer in the UK
Creative agency
Copywriter/art director
Lynn Fox
Production company
Post production company
The Mill
Suzy Davis at Final Cut
Photographer for press ads
Christopher Griffith
National TV

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