Hovis 'ducks' by DDB London

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The latest ad campaign for Hovis sees a family of ducks bickering about teatime, with a voiceover from Andrew Sachs, aka Manuel in Fawlty Towers. Set on a pond in Somerset, the husband and wife ducks can not settle a typical teatime argument with the health-conscious female wanting brown bread with fish and the male wanting white. After much debate they agree on Hovis Best of Both. The campaign is worth £10m and is part of a strategy to launch itself as the healthiest bread brand on the market.

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Released: 28 September 2005

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Creative agency
DDB London
Michael Kaplan
Art director
Tim Charlesworth
Vicki Holgate & Mike Follett 
Richard Chambers
Media agency
Universal McCann
Media planner
Marjella Collins
Production company
Aardman Animations
Steve Harding Hill
Dan Williamson, Aardman
Audio post-production

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