Orange 'dance' by Mother

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The latest ad for Orange forms part of a £13m campaign to take the brand message of "The Future's Bright" a step further. The TV ad features a middle-aged couple in their kitchen just finishing breakfast. Their actions appear to be carried out in a normal way, then become fluid and choreographed as they dance their way through the house. The couple's synchronised movements are shown in one continuous shot as they end up walking, dancing and cartwheeling out of their home into the garden. The ad ends with the strapline "Relationships, they get better with time."

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Keywords:

Mother, Orange, Television

Released: 18 October 2005

Credits

Creative agency
Mother
Production Company
Blink
Media Planner
Initiative Media
Director
Dougal Wilson
Producer
Matthew Fone
Editor
Joe Guest @ Final Cut
Audio post-production
Factory
Post Production
MPC
Exposure
TV

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