Toronto Board of Trade 'what makes littering any more acceptable?' by Bensimon Byrne

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Canadian ad agency Bensimon Byrne goes for the "gross-out" factor in this series of ads designed to make people see that littering is not acceptable. Directed by relative newcomer Brian Lee Hughes, one spot shows a shop assistant talking to a heavily pregnant customer, before turning around to clear his nose in a rather graphic manner. Another spot shows a woman sitting down next to man who is eating his lunch by a fountain and filing the corns on her feet. All the spots use the strapline: "What makes littering any more acceptable?"

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Released: 25 October 2005


Bensimon Byrne, Toronto
The Toronto Board of Trade
Senior creative director
David Rosenberg
Tom Greco
Art director
Colin Brown
Agency producer
Michelle Pilling
Account director
Stephanie Houghton 
Brian Lee Hughes
Production company
Reginald Pike
Director of photography
Tico Poulakakis
Executive producer
Aerin Barnes
Tom Evelyn 
Leo Zaharatos at Blue Highway

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