Aids Vancouver 'Admiral Winky' by Rethink

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Gone is the Grim Reaper and his bowling alley in this lighthearted safe sex campaign created by Rethink for Aids Vancouver. Instead, a series of men reveal their pet names for their penises, including Slim Jim and the Twins; the Bald Avenger; and Mr Wiggly. The ad directs viewers to the website GayMenPlaySafe.com. The charity behind the campaign wanted an ad that would dispel the myth that men weren't wearing condoms, due to condom fatigue. In fact, its research showed that men were wearing condoms in record numbers, and this needed to be recognised.

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Released: 23 November 2005

Credits

Project
Admiral Winky
Client
Aids Vancouver
Agency
Rethink, Vancouver
Creative directors
Ian Grais and Chris Staples
Copywriter
Katie Ainsworth
Art director
Tony Hird
Agency producer
Laura Rioux
Director
Lena Beug
Production company
Reginald Pike
Director of photography
John Houtman
Producer
Jennifer Walker
Editor
Alan Bartolic
Audio
Colin Weinmaster, Wave Productions Vancouver

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