Aids Vancouver 'Admiral Winky' by Rethink

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Gone is the Grim Reaper and his bowling alley in this lighthearted safe sex campaign created by Rethink for Aids Vancouver. Instead, a series of men reveal their pet names for their penises, including Slim Jim and the Twins; the Bald Avenger; and Mr Wiggly. The ad directs viewers to the website The charity behind the campaign wanted an ad that would dispel the myth that men weren't wearing condoms, due to condom fatigue. In fact, its research showed that men were wearing condoms in record numbers, and this needed to be recognised.

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Released: 23 November 2005


Admiral Winky
Aids Vancouver
Rethink, Vancouver
Creative directors
Ian Grais and Chris Staples
Katie Ainsworth
Art director
Tony Hird
Agency producer
Laura Rioux
Lena Beug
Production company
Reginald Pike
Director of photography
John Houtman
Jennifer Walker
Alan Bartolic
Colin Weinmaster, Wave Productions Vancouver

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