Batchelor's Supernoodles 'surfvan' by DLKW

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Dancing surfer-dude forks are the stars of Delaney Lund Knox Warren & Partners' new Supernoodles ads. Set in a camper van parked on a beach, the ad features four surfers feasting on pots of Supernoodles. As one of them brings a fork full of noodles up to his mouth, he sees that the fork looks like a longhaired rocker, thanks to some well-placed noodles, peas and sweetcorn. To the backing of rock anthem 'Since You've Been Gone', the fork starts head-banging. It is joined by the other three forks, all rocking in unison. The spot ends with the strapline: "Are you a noodle head?"

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Released: 23 November 2005

Credits

Project name
Surfvan
Client
Rachael Munby, marketing manager, Batchelor's
Brief
Get people to buy Supernoodles To Go pot format by demonstrating the fun of eating noodles
Creative agency
Delaney Lund Knox Warren & Partners
Writer
James Hodge
Art director
Richard Fox
Planner
Sandya Piyasena
Media agency
ZenithOptimedia
Media planner
Howard Titley
Production company
Therapy
Director
Guy Manwaring
Editor
Mark Edinoff, Peepshow
Audio post-production
Grand Central
Exposure
National television

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