Lastminute.com 'a life half lived' by Big Al's Creative Emporium

4.9 6 Votes

"I've had my face slapped on every continent... including Antarctica." In a sea of sofa, kitchen, diet and Christmas sale ads, Lastminute.com's "a life and a half" stands out, with its intriguing star -- a one-armed man who has travelled the world. The ad is part of a wider campaign challenging people to "live every last minute" that also includes a book called "lastminute living, highlighting the six rules to help people live smarter lives, as well as a website. An internet version features the man claiming to have smoked joints with "Bob Marley, the Prime Minister and two US presidents".

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Released: 25 December 2005

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Credits

Project
Live every last minute
Agency
Big Al's Creative Emporium
Creative Team
Big Al
Agency producer
Ali Fraser
Planning agency
Branded
Production company
Epoch
Director
Stacy Wall
Producer
Rob Godbold

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