Lynx/Bartle Bogle Hegarty
This commercial adopts the style of recent hit oriental movies such as 'House of Flying Daggers' and 'Crouching Tiger, Hidden Dragon'. The spot opens on the banks of a river in mythical ancient China, where a girl is approached by our Lynx hero laden with flowers. This fails to impress her, however. Some flying Wire-Fu antics, culminating in what could be an illegal nipple twist, ensue before the hero whips of his shirt to win his lady with a haze of Lynx Unlimited.
Shot on location in Xinchang, China, the spot was directed by Tom Carty, supported by the director of photography, Seamus McGarvey. Art director/copywriter Rik Brown/Jon Fox through Gorgeous.