Heineken, Premium lager\Clemmow Hornby Inge

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This perfectly continues a fine tradition of amusing Heineken ads. In the style of an old Pathe News announcement, the voiceover triumphantly tells us that "Premium 5% Heineken is now being imported into Britain after being tested in Switzerland". Of course, where else would you test it? To see the Swiss army (all of them it seems, accordion and all) rush to liberate a crate load of Heineken beer being tussled over by French and Italian border guards is fantastic. It's also clearly answers the question of what gets the Swiss excited: beer and guns. And I thought it was money. Agency: Clemmow Hornby Inge; art director and copy writer Micky Tudor and Brian Turner; director Traktor.

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Released: 25 April 2003

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